Welcome to the Effectiveat website (hereinafter: “the Website”).

This Privacy Policy is intended to explain how we collect, store, use, and protect the information gathered from the Website’s users.

We respect the privacy of our users and are committed to acting in compliance with the Israeli Privacy Protection Law and applicable regulations.

1. Information Collection

During the use of the Website, various types of information may be collected:

Information provided by the user:

• Full name

• Email address

• Phone number

• Messages or details provided in the contact form

• Any other information you voluntarily provide

Information collected automatically:

• Website usage data (pages viewed, duration of browsing, etc.)

• IP address

• Browser type and operating system

• Cookies and statistical tracking tools such as Google Analytics

2. Use of Information

The collected information may be used for the following purposes:

• Responding to user inquiries and requests

• Improving the browsing experience and the services on the Website

• Sending updates, notices, or marketing materials (subject to consent)

• Statistical analysis and improvement of the Website’s performance

• Compliance with legal requirements

3. Disclosure of Information to Third Parties

We do not sell, trade, or otherwise transfer personal information to third parties except in the following cases:

• Vendors assisting in the operation of the Website (e.g., hosting, newsletter systems)

• Legal requirement or court order

• Protection of the rights of “Effectiveat” or the Website’s users

• If explicit consent has been provided

4. Data Security

We take reasonable measures to protect the information from unauthorized access, misuse, or disclosure. However, complete security cannot be guaranteed in online systems.

5. Use of Cookies

The Website uses cookies for the purpose of:

• Proper operation of the Website

• Improving the user experience

• Analyzing traffic and statistics

Cookies can be blocked or deleted through the browser settings.

6. Links to External Websites

The Website may contain links to external websites. We have no control over or responsibility for the privacy policies of these websites.

7. User Rights

According to the law, users have the following rights:

• The right to view the information stored about them

• The right to request the correction of inaccurate information

• The right to request the deletion of information

• The right to request removal from mailing lists

Inquiries on this matter may be sent to the email address listed below.

8. Contact Regarding Privacy

For questions, clarifications, or requests regarding this policy, you may contact us:

• Email: liorl@effectiveat.co.il

• Contact Person: Lior Lazovsky

9. Policy Updates

This Privacy Policy may be updated from time to time.

Last Updated: 2.12.2025